Instagram SEO Update: What You Need to Know for 2025

The Instagram SEO Update is here and it’s a game changer.
Starting July 10, 2025, Instagram will automatically allow public posts from Business and Creator accounts to appear in Google search results. This new Instagram SEO feature could significantly boost how your content gets discovered beyond the platform.

This means your Instagram content on Google may show up to anyone searching online, even if they don’t use the app. It’s big news for marketers and creators looking to increase their visibility and organic reach on Instagram through search.

What Is Changing on Instagram for SEO and Visibility?

Instagram is launching Search Engine Sharing, a new setting that makes your public content discoverable through search engines like Google. If your account is professional (Business or Creator), and your post is public, it could now appear in Google Search without any extra action from you.

This creates a new opportunity to increase your organic reach on Instagram, connect with broader audiences, and boost your Instagram SEO without spending a dime on ads.

Should You Keep Instagram’s Search Engine Sharing ON?

YES, if you want more visibility

If you’re aiming to grow your brand, increase your discoverability, or expand your digital footprint beyond social media, this setting could be a game changer.
Letting Google index your Instagram posts means free exposure, better SEO, and more ways for people to find your content.

NO, if you prefer privacy and control

If your content strategy is more curated, personal, or targeted to a specific audience and platform, you may prefer to keep your posts inside the app.
Luckily, Instagram allows you to opt out easily.

How to Turn Off Instagram Search Engine Sharing

To disable this feature:

Go to your Instagram Settings
Tap Privacy
Select Search Engine Sharing
Switch the option OFF

Once disabled, your posts will not appear in search engine results.

💡 Pro Tip for Creators and Marketers

Use this Instagram SEO Update to your advantage by optimizing your posts:

Add relevant keywords in captions
Use clear, descriptive language
Include geo-tags, niche hashtags, and location mentions
Make sure your profile links to your website
Stay updated on each Instagram algorithm update

With just a few tweaks, you could start appearing in search results for key topics and attract new followers and potential clients without paid ads.

Need help adjusting your strategy or making the most of this update?
Reach out anytime at info@takethebyte.gr we’d love to help you get seen.